Chukar Cherries originated on the family cherry orchard in rural Washington State in 1988 with a commitment to real ingredients, delicious flavors, and Pacific Northwest style. This fall, the 37-year-old company is launching a purposeful new look for its Northwest cherry collections: from no sugar added Washington cherries—both naturally dried and covered in premium chocolate—to classic gift tins, chocolate assortment boxes, savory and sweet sauces, and baked goods. The packaging refresh reflects the company's commitment to remaining a Pacific Northwest brand in style and taste.

Inspired by the seasonal colors of an orchard, the new packaging designs introduce a broad color spectrum, distinct product category differentiation, and gifting flexibility. The packaging continues to feature Chukar's iconic logo, beloved Northwest artist Jim Hays's botanical illustrations, and product photography that showcases whole fruit and nuts at the center of all things Chukar.

"We want to continue to be everyone's go-to source for extraordinary Pacific Northwest gifts & foods crafted from locally grown cherries," says Montgomery. The new packaging will roll out at Chukar Cherries stores in Pike Place Market, Prosser Wine Country, and CHUKAR.COM starting August 22, 2025.